We usually do not cover British wireless carriers but I just read an interesting article on Reuters by Vinicy Chan about a new feature to be added to Vodaphone that I thought would interest everybody. It seems that Vodaphone will soon be the first BlackBerry provider to offer an unlimited music service that works on your BlackBerry. Omnifone has just inked a deal with Vodaphone to start offering the service in November. It seems that Omniphone has plans to expand this service worldwide after it has proven itself across the pond. If this application looks half as good as it does on their website they will probably have a hit on their hands. Its no surprise that RIM has no comment at this time :).
Rob Lewis, CEO of British mobile music provider Omnifone, told Reuters on Tuesday his firm had inked a deal to supply the BlackBerry with unlimited tracks from their MusicStation service, sounding the latest challenge to Apple’s (AAPL.O: Quote, Profile, Research) iTunes for the newly launched iPhone.
“The iPhone is a very attractive device…but it’s very limited in terms of music capability,” Lewis said.
“I have to download music at home over iTunes using my own computer. I cannot download music when I’m out and about,” he said after unveiling a deal to provide music downloads for a Hutchison Whampoa Hong Kong unit.
A spokeswoman for Research in Motion did not comment.