PR reps on the field just got another tool in their belt with the release of a BlackBerry compatible version of the Vocus On-Demand PR software. The new software is available for free for all current Vocus customers. I personally know how PR reps are always on the go and this new mobile version could provide a real benefit for generating leads and developing relationships with reporters. Check out the full press release at this link or read the highlights below:

In the fast-paced, 24×7 news cycle, public relations professionals are increasingly on the go. Using Vocus Mobile, they can now use their mobile devices to:

• Access Global Media Database - Vocus Mobile customers will be able to access in-depth profiles of top journalists and bloggers, including preferred contact methods, schedules, recent headlines and even podcast interviews, to build and maintain relationships with the media.
• Distribute News to Media- The new mobile platform allows users to send their news directly to their targeted media list with one quick email and distribute their news to all their key media.
• Monitor Company and Industry News- Using Vocus Mobile, customers can monitor news from both print and online sources to continue to stay on top of and react to news in real-time, even when away from their desk.
• Track Public Relations Activities- Users can automatically access all their public relations activities with each media contact from their mobile device as well as record any new activities to keep a complete and current history of their key journalist interactions.

This entry was posted on Monday, October 22nd, 2007 and is filed under Internet, News.

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